Zagreb Burger Festival launched the street food revolution in Croatia and, most importantly, proved that burgers are a new trend and a “must have” in tourism.The best proof of this thesis is the fact that all serious hotels have included burgers in their offer, and dropped burgers. This is a big change in the market, so I can freely conclude that ZBF actually made not a revolution, but an evolution – and completely kicked burgers out of the gastronomic game. Also, burgers were found in the offer of top restaurants. So, from spaghetti, pizza and burgers to burgers.It all started with Fuliranje, which laid the foundations of Advent in Zagreb and practically branded Advent through Fuliranje, and continued with the Zagreb Burger Festival, Articulation and Foodballer – what accompanies the whole story is great, quality content and production and “that something” and a great atmosphere. What is the magic formula for success? Excellent production, quality and story.And on Sunday, ZBF closed its third edition, and once again proved that quality content is a motive for coming as well as a generator of tourist spending.So far, the most successful edition of this gourmet event in eleven days was visited by about 190.000 people, which once again confirmed and defended the title of the most visited Croatian street food event.Visitors enjoyed the offer of as many as 18 caterers from Zagreb, Split and Pula, 5 bars and accompanying facilities such as Kid’s zone and photo points. 18 DJs showed their skills on stage, and two concerts were held. This is a short summary of the Zagreb Burger Festival, which again this year showed the direction in which festivals must develop and grow – and this is primarily by raising the quality of performance, content and raising the scale from year to year.Also, it should be noted that ZBF grows, develops and surprises with something new every time. It doesn’t grow in the context of expanding headlong, just to sell another cottage, but it grows in quality and production. This is exactly the trap of various festivals and events, which are always the same and do not innovate or develop through some new content or better production. So every year ZBF surprises with something new and different, and the expectations of visitors are not that they are completely met, but even exceeded.So this year, for the first time, the beer sponsor is no longer one of the famous industrial breweries, but a craft brewery, more precisely The Garden Brewery, has bravely taken its place. Also, this year the organizers tried to reduce queues and waiting by introducing a mobile application, through which you could order your burger and get a notification as soon as it is finished. I emphasize they tried, because I’m not sure how successful they were at it. Not because of poor performance, but simply because of too much crowd. Proof of this is my personal arrival at ZBF on Monday at 22:30 p.m. I emphasize, Monday before the end of working hours at ZBF was all full. From the musical point of view, famous foreign DJs came to the Festival for the first time, including the popular Huey Morgan, frontman of the famous group Fun Lovin Criminals and Kenny Dope. And another proof of how the organizers think about the details is the outdoor playroom (inflatable, bungee jumping and trampolines) for the youngest. Some would say it’s an unnecessary expense, as well as investing in flags, arranging tables and many more small details, details that just make a difference and define successful. Burgers with homemade authentic ingredientsEach burger is different and 18 burger masters put so many combinations on the table that you only need “one whole day” to choose which is your favorite burger (about 70 types). But what fascinated me was that there is no industry, only fresh meat from home production, as well as a combination of flavors with local and indigenous ingredients. This is a strong message, as each region can have its own specific and indigenous burgers, which gives it added charm. The food combinations that go with the burger are unlimited and it’s all a matter of imagination and combining different flavors, but it is this authenticity and local affiliation that gives a special charm and stamp to the whole story.Burger made of teran, polenta, kulen, truffles… not every burger is the same and we are leaving the comfort zone of standardization. It is this message that we must send through our tourist offer, quality and authenticity.Pula’s Mason burgers & staff won in as many as two categoriesOn the last day of the Festival in Strossmayer Square, the winners in three categories were announced.Except for the already known one – The Best Burger by People, the best burger flavors were chosen in two more categories: The Best Burger by Food Bloggers i The Best Burger by Food Media. The Best Burger by People is the most important category, because the best of the best are chosen by visitors, but blogger ratings as well as those of the leading gastro media are valuable. In addition to a great offer of food and drinks, the great success of the Festival was favored, in addition to nice weather and a great music program with a change of great beats, with leading world DJ stars such as Huey Morgan, Kenny Dope, Amerigo Gazaway and Danny Kane.By choice visitors the best burger was offered by Mason burgers & staff, the second best burger comes from The Burger Bar, and in third place is Đura’s house. gastro media the best burger at this year’s Festival was offered by Mason burgers & staff. The second place went to Zagreb’s Kascheta, which is participating in the Zagreb Burger Festival for the first time, while the third place is shared by Đurina Hiža, another debutant this year, and 50 A Burger & Champagne Bar. Gastro bloggers were declared the best by Zagreb’s The Burger Bar, and the second place was won by the team from Submarin. Another debutant at this year’s Festival, Cellar Grill, took third place, and outside the mentioned categories, the best vegetarian burger Toto’s Burger Bar from Split was chosen.Solu outRegardless of the fact that the burger masters knew what awaited them, it was difficult to stay on their feet, ie prepare well and stay open until the end of each day. If we know that the price of the burger ranged from 45,00 to 80,00 kn, then we add the price of beer and multiply that by 190.000 visitors – it is quite clear that this is a great consumption and a complete story.Word of mouth marketing has always been and always will be the best advertisementZagreb Burger Festival has achieved one of the few phenomena, so it practically does not need marketing, because the best marketing is their story and the enthusiasm of visitors. Also, all the media has written about him, and if you’re a food blogger and haven’t taken a selfie with ZBF, that’s a miss of the year. It simply created a quality buzz and a casual and urban atmosphere that deserves all the media attention, and yet offers so many stories to tell. Another message for the organizers of other festivals. Follow the example of ZBF, where the media is provided with quality content and many interesting thematic stories, because that is the only right way and a fair relationship with the media, instead of sending dry and low-quality PR announcements. It is important to ensure quality content, as well as to hire professionals who are currently dealing with media relations, as well as professional photographers, designers, etc.… as is the case at ZBF. Nothing is accidental.Visitors are important, not you as the organizerWe organize every festival and event not for ourselves, but for the sake of visitors. That is why it is important to take care of this segment. how visitors move, feel and behave. What is the atmosphere, interaction with visitors, how long they stay, etc.… You can find out this in two ways. The first is to get into the shoes of the visitor himself. Before starting and when planning the festival itself, try to visualize what the festival will look like in the space, what is the layout, where they can throw garbage, what and how they see from all positions, where they can sit…. Stand in the middle of the space, turn around and visualize the whole space. Another way is to monitor and watch during the manifestation the reaction and movement of the visitors. Some things you can fix on the go, while others you can fix for next year.It is ZBF that follows this feeling for visitors at every turn. People are full of positive, energy, nothing is intrusive but spontaneous, people hang out and talk, enjoy quality food and craft beer, listen to quality music that does not rush to New Zagreb, but still gives space for everyone to find their place at the festival in which feels best. Perhaps the best description and image of the whole story is just when you look around you, and everyone is happy, smiling, talking, hanging out live, not over cell phones and the virtual world. ZBF is not just a festival, it has grown into something much bigger, a way of life.Zagreb Burger Festival has evolved on the gastro scene and street food. Of course, he was not the only one responsible for the whole story, but he was the first to show and start a story about burgers or a plastic example to explain, he rolled the story, and the rest is history. In the end, the Zagreb Burger Festival, due to its attractive program, top catering offer, decoration, small details, production, and accompanying content, would not be ashamed of the world’s leading metropolises, and the concept itself is a successful example of how festivals should look and develop.
The event also commemorated the 34thyear of the Escalante Massacre, where 20 people died and scores of others wereinjured after they were shot by paramilitary forces during a protest-rally helda day before the 13th anniversary of the declaration of Martial Law. BACOLOD CITY – A total of 2,510 formerrebels and members of the New People’s Army (NPA) took their oath of allegianceto the Philippine government in Escalante City, Negros Occidental. During the program, governmentauthorities also apologized for the tragedy brought by the Escalante Massacre.Those who delivered statements of apologies were Executive Assistant RolynCabus; Maj. Win Love Bag-ao, commander of 33rd Civil-Military OperationsCompany; and Col. Romeo Baleros, director of Negros Occidental PoliceProvincial Office. He added that civilian agents, includingpsychologists and lawyers, assisted the surrenderers during the debriefing tohelp them cope with their fear of returning to the fold of the law. In her testimony, she has expressedwillingness to avail of the services of various government agencies. According to Vinoya, “the tragedy wasused by left-leaning organizations to fuel hatred and disgust against theduly-constituted government to push their wicked agenda.” Former rebels and supporters of the New People’s Army pledge allegiance to the Philippine government during the northern Negros peace summit in Escalante City, Negros Occidental on Sept. 20. PNA Others were from San Carlos City, 560;Toboso, 382; Don Salvador Benedicto, 217; Calatrava, 171; Sagay City, 63;Victorias City, 54; Cadiz City, 20; Murcia, 18; EB Magalona, 14; Manapla, 13;and Silay City, 1. “The time is now to move on andtransform the lesson of the past to be our jumping board for a better future.With the help of the agencies, organizations, and the whole nation, we willachieve genuine, inclusive and sustainable peace,” the army official added. “We are very fortunate to witness one ofthe nation’s milestones in achieving peace today. We will turn the EscalanteMassacre tragedy into a peace summit miracle,” said Brigadier Generak EricVinoya, assistant division commander of the 3rd Infantry Division (3ID), in hiskeynote message. One of the surrenderers, JanetPantonial, now in her 50s, was one of those injured in the 1985 massacre andhas decided to reconcile with the government. Mayor Melecio Yap Jr. of the host-citysaid the process of surrender of those from Escalante started as early asNovember last year. Of the 2,510 former rebels who pledgedallegiance before Escalante City local government operations officer SharonCadigai, a majority or 997 were from Escalante. The surrender took place during thesecond day of the North Negros Peace Summit hosted by the city government of Escalantewith the Philippine Army’s 79th Infantry Battalion. In a statement, the 3ID said the “Armyis not in any way involved in the massacre, but we do accept the fact that thegovernment failed to address the social issues being raised by the peasants andthe marginalized sector, which prompted them to revolt during that time.” (With a report from PNA/PN)
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