‘The Brussels Experience Leisure’ a touristic experiential programme of Visit Brussels held from June 16 -21, 2019 witnessed the participation of 80 professionals from across 11 priority markets. The objective of the trip was to bring to the forefront the touristic offerings of not just Brussels but Belgium as a destination. The Indian contingent was represented by five luxury agents across India and together with the travel agents of different nationalities, the delegation had the opportunity of experiencing the new unique offerings of Belgium. The programme consisted of animated city visits, B2B workshops with 30 local suppliers, visiting unique attractions, beer cart experiences, vintage car drives and memorable dining experiences at fine Michelin star restaurants.In the year 2018, 28,756 Indians visited Brussels and there was a growth of 22% in arrivals from India as compared to the year 2017. Also in the same period, a significant rise of 30% in the number of nights spent in Brussels by Indians has been observed.