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Why don’t marketers do referral marketing?

first_imgIn previous blog posts, and in the results of Demand Metric’s 2016 referral benchmark study we have looked at some of the statistics behind referral marketing—from the power of word-of-mouth to the value of incentives, all the way to ROI. Across the board, these statistics showed that referral marketing programs are extremely beneficial to the businesses that implement them and put the work in to make sure they offer a positive customer experience. Yet, one of the stats we included in that post—from a study conducted by the now-shuttered blog media company GigaOM—indicated that only 39% of marketers were using referral marketing on a regular basis. Demand Metric’s study showed a figure of 59% of marketers using referral marketing, but of those, the majority (81%) were managing it manually in-house. Which often isn’t much better than having no referral program at all.Our question at this statistic was simple: why? Why aren’t more marketers using referral marketing when word-of-mouth is one of the world’s oldest and most dependable drivers of sales and brand awareness? Why are marketers exerting so much effort, spending so much money, and investing so much time in marketing methods that, based on many metrics, are less likely to create valuable customer conversions than referral marketing? And when will the “sea change” come that turns referral marketing into one of the top priorities of marketing departments everywhere? continue reading » 16SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more


Biggest jump in world defense spending in 10 years: study

first_imgBoth China and the US increased spending by 6.6 percent, the report said, while Europe — driven by ongoing concerns about Russia — stepped up by 4.2 percent.But this growth only brought European defense spending back to levels seen in 2008, before the global financial crisis saw budgets slashed.European NATO members have been seeking to increase spending to placate President Donald Trump, who has repeatedly accused them of freeloading on the US.Trump has railed at European allies, particularly Germany, for not living up to a 2014 NATO pledge to spend two percent of GDP on defense.The mercurial president’s anger over spending has fueled concern about his commitment to the transatlantic alliance, culminating in an explosive 2018 summit where he launched a blistering public attack on Germany in a televised meeting with Chancellor Angela Merkel.Topics : Global spending on defense rose by four percent in 2019, the largest growth in 10 years, led by big increases from the US and China, a study said Friday.Beijing’s military modernization program — which includes developing new hard-to-detect hypersonic missiles — is alarming Washington and helping drive US defense spending, the International Institute for Strategic Studies (IISS) said.The IISS’s annual “Military Balance” report said the increase alone in US spending from 2018 to 2019 — $53.4 billion — was almost as big as Britain’s entire defense budget.last_img read more


Petrobras starts Peroba drilling

first_imgBrazilian oil company Petrobras has started drilling at the Peroba block in the pre-salt layer of the Santos Basin.The Peroba block is located 300 km off the coast of the state of Rio de Janeiro, south of the Lula field and east of the Sapinhoá field.The location near these fields, which are among the most productive of the pre-salt, indicates the high potential of the area, Petrobras has said. The water depth is between 2,100 m and 2,600 m and the total area is 1,073.41 km².Petrobras is the operator (40%), in partnership with BP Energy do Brasil Ltda. (40%) and with CNODC Brasil Petróleo e Gás Ltda. (20%), a subsidiary of CNPC.last_img read more


What’s already been a pretty good season for Mitchell Hunt got even better early Thursday afternoon.

first_imgHunt ran fourth in the second of two rescheduled Modified qualifying features to earn his career-first start in the IMCA Speedway Motors Super Nationals fueled by Casey’s main event.“This is pretty much what I’ve dreamed about since I was little,” said Hunt, 19 years old, from Greenville, Mich., and grandson of 1998 Super Nationals qualifier Jerry Pace. “Our season has already been phenomenal. This is amazing.”A regular at I-96 Speedway and Crystal Motor Speedway, Hunt made his first trip to Super Nationals four years ago to race in the Fast Shafts All-Star Invitational.His morning started with a heat race win and ended with Hunt chasing Jeff Aikey, Riley Simmons and Jay Noteboom across the finish line.“I tried to keep my nose clean and stay close to the bottom. Right around the tires was where I was at,” he said. “If you can keep up with Jay Noteboom, you’re doing good.” Mitchell Hunt’s fourth place finish in the second rescheduled Modified feature put him on the starting grid for the main event at Super Nationals. (IMCA Photo)last_img read more


US beat Ireland in Marbella

first_img The Republic responded well to create some decent chances, but Castano denied Liam Kelly twice before the break. In the second half, Conor Wilkinson volleyed over, while Tommy Hoban headed into the side-netting in the 82nd minute. With two minutes left, Hoban’s volley struck the outside of the post, and the United States hung on. “We did very well. We created lots of good chances. We conceded a soft goal which turned out to be the winner but I felt we played some decent football against a good side,” said Irish coach Noel King. “Of course, we would have preferred to win but the performance was very good so I can’t be disappointed with that.” Republic of Ireland Under-21s suffered a 1-0 defeat to the United States in Marbella on Saturday. Dembakwi Yomba, an 18-year-old striker on the books of Atletico Madrid, fired the Americans in front after 13 minutes and New York Red Bulls goalkeeper Santiago Castano frustrated the Irish with a string of saves. Yomba capitalised on a weak back pass to lash the ball beyond the reach of Danny Rogers. center_img Press Associationlast_img read more


Clippers stick to basics while integrating newest players into their system

first_imgTEAM CHEMISTRYIt takes time for players to build relationships with new teammates and coaches after a trade. It doesn’t happen overnight and Doc Rivers said he didn’t expect it to in the cases of Bradley, Harris and Marjanovic. After all, they had only been with the Clippers for less than a week.“Relationships have to grow, so you’re not going to have that,” Rivers said. “In our case, I have a little bit of a relationship with Avery because I coached him in Boston. I was fortunate enough to watch Tobias play AAU since he was in eighth grade. I still don’t know him.“As far as X’s and O’s, you’re really just trying to teach your culture and your way of playing. If you think you’re going to come out with a great X’s and O’s plan you’re nuts. You may be able to come up with a couple of sets that they ran and you ran that are similar, and that’s what we’ve done.“It just takes time, though. From a coaching standpoint, we’re trying to make the playoffs.”INJURY UPDATEAustin Rivers sat out for the 17th game because of a right ankle injury, but Doc Rivers said he expects his son to rejoin the Clippers and return to their lineup at some point during their upcoming trip to Detroit, Philadelphia, Brooklyn and Boston. “I do it a lot because when you do that you find out how they play and you can also find out what they want to do. When you do that and … the game gets to one point, like, the winning point, guys are going to tell you exactly what they want to do because they want to win the game.”Rivers knew Bradley as a standout defender who improved his shooting touch over the years because Rivers coached Bradley when both were with the Boston Celtics. Rivers knew Harris because Rivers watched Harris play AAU games against his son, Austin, starting from an early age.Rivers didn’t know much about Marjanovic, but liked his 7-foot-3 size and potential.Bradley started at the shooting guard position in his Clippers debut Saturday against the Chicago Bulls at Staples Center, joining Milos Teodosic in the backcourt. Harris started at the small forward spot, Griffin’s old position, and Danilo Gallinari shifted from small forward to power forward.Marjanovic served as center DeAndre Jordan’s backup in the 113-103 victory. LOS ANGELES — Doc Rivers rolled the basketball onto the court and asked the Clippers to play a pickup game. The Clippers’ coach figured it was one good way to find out the strengths and weaknesses of the three players acquired Monday in the trade that sent Blake Griffin to the Detroit Pistons.It was also a quick way to find out who clicked with whom.“We really just played pickup basketball,” Rivers said Saturday of the Clippers’ practice sessions Thursday and Friday, their first since acquiring Avery Bradley, Tobias Harris, Boban Marjanovic and two draft picks from the Pistons. “I just wanted to see how they fit.“As you see them play, you start to see things. One thing someone can do. Something you didn’t know someone could do. Then you start fitting them into your system. That’s what we’re still doing, but at least you could start to see stuff.center_img Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more


Wellington Police Notes: Wednesday, April 1, 2015

first_imgWellington Police notes for Wednesday, April 1, 2015•9 a.m. Gary E. Christopher, 34, Wellington was arrested on a Sumner County bench warrant for failure to appear on driving while license is suspended and driving while under the influence of alcohol/drugs.•9 a.m. Officers investigated possession of certain stimulants and possession of drug paraphernalia in the 600 block N. Washington,  Wellington by a known suspect.•9:05 a.m. Officers investigated a theft in the 1400 block Michigan,  Wellington.•9:46 a.m. Officers investigated criminal damage to a wall in the 200 block N. B,  Wellington by a known suspect•3:45 p.m. Officers took a report of suspicious activity in the 700 block N. Blaine,  Wellington.•5:08 p.m. Officers took a report of suspicious activity in the 700 block E. Harvey,  Wellington.last_img read more


Leafs shuffle deck chairs in hopes saving sinking season

first_imgWhen you’re a team struggling to find anything positive in a losing season, changes are inevitable.Which is why the Nelson Leafs pulled the plug on a pair of Kootenay International Junior Hockey League deals to inject some life, and hopefully wins, into the Heritage City franchise.Leafs’ Head Coach and Director of Player Personal Mario DiBella announced Tuesday a deal that brings in two players that “helps us immediately.”Nelson acquired defenceman Brennan Grocock and forward Logan Wullum from the Creston Valley Thunder Cats in exchange for the Junior B rights of defenceman Austin Anselmo.DiBella was able to re-acquire Anselmo’s Junior B rights by trading defenceman Austin Steger to Osoyoos Coyotes.DiBella also sent netminder Ben Kelsch to Kamloops Storm for future considerations freeing up space at the netminding position where Jason Sandhu and Devin Allen remain. “(Logan) Wullum is a hard working, fast forward that has good hands while (Brennan) Grocock is a fleet-footed defenceman with an offensive flair,” DiBella explained.The 5’11” Grocock played two games for the Thunder Cats after starting the season in Golden while the 18-year-old Wullum played just 12 games for Creston.Nelson has been mired in a slump that has seen the team drop eight of nine games to fall to fourth in the Murdoch Division standings.However, DiBella remains optimistic there’s plenty of time in the season to right the ship.“During that span there were games where we played with less than a full lineup and we still out played teams . . . we just ran out of gas,” DiBella said.DiBella said both players practiced with the team Tuesday and will be ready when the Leafs travel to meet Castlegar Rebels Wednesday in the Sunflower City.Nelson, 9-12-0-0-2, trails the second-place Rebels and Grand Forks Border Bruins by four points in the standings. Castlegar has won seven straight games, including a 4-2 decision November 10 over the Leafs in a game Nelson outshot the hosts 47-28.Nelson hosts Grand Forks Saturday at 7 p.m. in the NDCC Arena.ICE CHIPS: Austin Anselmo was dealt last season to 
Surrey Eagles of the BCHL. The Trail native, currently playing for the Kirkland Lake Gold Miners of the Northern Ontario Junior Hockey League, has five goals and eight assists in 19 games. . . . Nelson native Ben Kelsch never really found a home with the Leafs after being acquired from Creston in the preseason. The 17-year-old goalie had two wins in seven games for Nelson. . . . DiBella said forward Sam Weber is only player on the team bothered by injury.last_img read more



first_imgRACE FOR CALIFORNIA-BRED OR SIRED FILLIES & MARES PART OF GOLDEN STATE SERIES ARCADIA, Calif. (March 27, 2016)–In a determined stretch drive, Sheer Pleasure, under Martin Garcia, wore down pacesetter Swissarella and held off favored Kiss At Midnight to prevail by a half length in Sunday’s $100,000 Dream of Summer Stakes at Santa Anita. Conditioned by Phil D’Amato, Sheer Pleasure got one mile in 1:36.82.“She has a lot of speed, you can put her wherever you want to,” said Garcia, who was a close fourth with the 4-year-old California-bred daughter of Birdonthewire mid-way around the far turn. “I was pretty lucky to be able to ride her again today. They didn’t give me any instructions because I know her well, so I took advantage of that fact.”Off at 4-1 in a field of nine California-bred or sired fillies and mares, Sheer Pleasure, who is owned by Little Red Feather Racing and R/M Racing, paid $10.20, $4.60 and $3.20.“The Cal-bred program is so rewarding,” said Billy Koch, on behalf of Little Red Feather Racing. “We know how hard it is to win and this filly is very special. I get choked up talking about her. She won two stakes last year and then had terrible trips to start off this year…We have 15 to 20 partners, and we’re also co-owners with Ron McMackin of R/M Racing.”In garnering her third state-bred stakes victory, Sheer Pleasure improved her overall record to 11-4-2-0. With the winner’s share of $60,000, she increased her earnings to $383,030.“Martin got a good position on the first turn, that’s what won the race,” said D’Amato. “He just kind of stalked the pace on the backside, waited till the end there, and she just proved best.”Ridden by Rafael Bejarano, Kiss At Midnight made her customary late run from off the pace, but had to settle for the place, finishing a head in front of pacesetting Swissarella. Off at 2-1, Kiss At Midnight paid $3.60 and $2.80.“No excuses,” said Bejarano. “We had a good trip and she made one run. The winner got lucky today.”Swissarella, who broke from post position three, was well rated on the lead by Edwin Maldonado, but just faltered late, finishing third, a nose in front of an on-coming Singing Kitty.Off at 7-1, Swissarella paid $4.80 to show.Fractions on the race were 22.79, 46.11, 1:10.70 and 1:23.54.Racing resumes at Santa Anita on Thursday, with first post time for an eight-race card at 1 p.m. Admission gates open at 11 a.m.last_img read more